Continental Tyre South Africa received a Diamond Arrow Award from
Professional Management Review (PMR) Africa Magazine for the sector:
Tyre Manufacturers in the Eastern Cape in July this year. The award is
an indicator that the company is considered an undisputed leader in the
tyre manufacturing industry in South Africa.
The award was granted
for being the “leaders and achievers of
the tyre manufacturers, and for doing the most in their sectors over
the past 12 months to stimulate economic growth and development in the
Eastern Cape”, where the head office of CTSA is based.
According to PMR Africa magazine, the award is the culmination of a
research process whereby companies and institutions are rated in a
survey, based on respondents’ perceptions, with a strong focus on
evaluating and measuring customer service and customer satisfaction.
The awards are always the end result of a research process whereby
companies are nominated and rated by respondents against specific
attributes or criteria. A company can’t “enter” the research process
but must always be nominated and rated by the respondents.
According to the magazine, “the award represents competitiveness,
effectiveness, excellence, leadership and resilience and indicates
customer service and customer satisfaction.”
In order to achieve a Diamond Arrow, the firm had to be ranked 1st
overall and rated as “outstanding”.
The magazine said the award is designed to create a global and unique
marketing tool for the company, to enhance excellence in industry, to
set benchmarks in industry and also to acknowledge personnel and staff
(from the cleaner to the highest position in the organisation) for the
role they played in helping the company to win the award.