Get a Free Blog In a previous article
I talked about business
and how it can benefit the reach of a business

The culture of blogging is slowly evolving in businesses. The
term ‘business blogs’ is now seen in the marketing campaigns
of many businesses. A blog can be used as a tool to communicate
with or provide knowledge to customers and employees. A business
blog is a proven and efficient method of communication for many
businesses. But what is equally important in creating a blog is
maintaining and updating it on a regular basis.

Quality of the content: The volume or size of the content is not
the primary method of making a blog successful. If that was the
case, then all the estinmated 40,000 blogs that are posted each
day, might be popular. It is only those blogs that contain
quality and unique content that achieve their desired result of
reaching more readers and potential clients.

The success of a business blog is determined in terms of web site
traffic that returns. Quality content helps the blogger to keep
his blog alive and grow. And, the blogger must have a clear idea
of the time commitment required in publishing on a blog. Regular
publishing to a blog can be scheduled on a daily, weekly, or
monthly basis, but the content and comments received on the blog
must be updated frequently to keep the blog active.

Managing periodicity in blogging: There will be many experiences
in a life of an average person that strike him with an
inspiration to write a blog. There are no restrictions on the
time or place that inspiration strikes to write a post for
personal blogging. But, for a business blog, the time commitment
in creating and regularly posting content is crucial.

Whenever you are hit with an inspiration that you think would be
good to include in your business blog, note it down. It is good
practice to set a certain time aside to accumulate all those
thoughts into publishing on your blog. As a business person
regular posting doesn’t just keep your blog active, it also
reflects positively on your commitment and discipline as a
trustworthy business person.

Interactive blogging to engage customers: It may be wrong to
assume that you have to write your business blog formally and
with a corporate voice, and it may affect your blog adversely.
Many successful business blogs interact with their target
audience. The succesful ones have a passion in them that
encourages the readers to read and return as well as delivering
your message in a simple and straight manner.

The number of blog visitors is increasing daily, simultaneously
with the number of blog posts. This provides a tremendous
opportunity to leverage businesses through blogging.

giving away 20 FREE blogs to Port Elizabeth based businesses. If
you are interested in this offer please feel free
to contact me.

Edward Labuschagne
Mail: info[at] | Phone: 082 782 8856 | Fax: 086 695 9356

Port Elizabeth based Blogs
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Blog on MyPE

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