Is That Listing Really Worth it? All I
seem to be doing lately is raging. I have had a number of people mail
me to ask my opinion on the value of a listing on yet another web site
that lists Port Elizabeth businesses for free, and as premium (paid
for) listings.

I remember that I listed MyPE as a free link on this particular web
site a while ago and for the life of me could not find the MyPE listing
until my good mate at Imagio, Glen, pointed out exactly
where I could
go to find it.

Looking at the listing once again I, for the life of me, cannot
understand why I even bothered, as it is buried in the search function
and does not even link back to the MyPE web site – what a waste of time
and effort. All I succeeded in doing was giving away my e-mail address
so that I could become the potential victim of yet more spam.

If you want to save yourself the effort use these handy tips BEFORE you
consider listing your business or web site on any of the myriad
directories available – all eager to bamboozle you with smoke and
mirrors and take your money with empty promises and a kick up the arse
if you query anything:

  1. Check out their web stats on
  2. Do a site search using
  3. Check their backlinks using Yahoo Site Explorer

Web Stats using

Alexa will show you a heap of info about a web site:

  • Traffic Rank – The overall estimated amount of traffic to
    the web site
    ranked according to the web site’s position.
  • Reach – The estimated number of internet users worldwide
    that visit the
    web site.
  • Pageviews – The number of pages viewed on the site for a
    given period.
  • Pageviews/User – Average number of pages viewed per visitor.
  • Bounce % – The percentage of visits to the web site that
    consist of a
    single page turn.
  • Time on Site – The daily time that a visitor spends on the
    site in
  • Search% – The percentage of visits to the web site that
    came from a
    search engine.

You can also compare your target web site with four other web sites.

Alexa has graphs for the top 100 000 web sites in the world and also
ranks the web site by geographical positioning as well. MyPE’s
Alexa Statistics

Site Search using Google

When considering whether to list your business, have a look at how
other listings perform and whether thay have made it into the Google
Index by using the Google site search command as follows:

Choose a listings that is at least more than one day old then go to
Google and use the following command: Business Name
– Here is an example of Google Site Search of MyPE for a business that
was listed on MyPE on 11 August:
Compu Till
If you cannot find the business then choose the oldest listing you can
find and do the Google Site Search again.
If you cannot find that business then RUN, run like mad from your
target web site.

Yahoo Site Explorer

A link back to a web site is a vote of confidence or refferal for that
web site so it stands to reason that the more people who vote for that
web site or refer to it the higher the level of confidence that you can
have in it.

Here is an Example for the Backlinks to MyPE from Yahoo Site

If there are no backlinks then Run, Forrest, run.

Other factors to take
into consideration:

Did you learn about the directory through an unsolicited e-mail? If you
did then shame on you for even thinking about listing.
How does the directory drive and retain traffic to the directory? Is it
just a directory looking for your money or does the directory have
loads of relevant content with lots of links back to relevant
categories and
search results from within each article?
Look at the level of advertising on the web pages – too much smacks of
desperation and no thought to the user experience.
Is there a social networking component to the directory promotion?
Are there contact details?

There are a myriad of other factors that also come into play – I am
available for a consulting session
should you wish to get
a leg up on
the competition and run your own linking campaign – Contact

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