Join the Local Loser Port
Elizabeth fashion designer, Nizaam Ajam, is set to launch his brand new
clothing label, Local Loser. BuzzBar and NMMU PR student group TREND
Events will
present the launch of Local Loser in Port Elizabeth on 23 October.

Be the first to view this hot new label and enjoy a great party where
‘Local Loser’ designer, Nizaam, will be showcasing some his top
designs. Tickets will cost R30 at the door.  This night is not
to be missed, whether you consider yourself a fashionista and want to
see the latest that fashion has to offer or just appreciate a good
night out, come along for a sneak peak at the newest fashion label
tipped to take Port Elizabeth by storm.

Nizaam Ajam is a finaloing his final year student in Human Resources at
NMMU, although his real passion lies with his clothing line. It all
started as a very simple idea, Nizaam bought a T-shirt, and although he
liked the shirt, he looked more at the concept of it and decided he
could do better. Nizaam wanted to bring his own personality into what
he wore, he wanted something unique, something that represented him,
something that was relevant, and something he could relate to.

He then developed the concept further into designing different clothing
for himself that would stand out from what the masses were wearing.
After designing a few items of clothing for himself, it occurred to
Nizaam that he had something to offer the fashion industry, and with
encouragement from close friends and family, realised that it would be
a waste of talent not to do something more with his ideas.

Creativity started flowing, a team was put together, and the ‘Local
Loser’ brand was born.  Special mention goes to Ethan Frost
who does authentic hand sketches for the brand, as well as to Meezaan
Joel and Zaahir Jappie of Mystery FX, and NMMU PR Students, Sheyna
Jackson, Tara Jenneker, Megan Douglas and Siviwe Dabula for helping to
make this venture a success.

Nizaam, confident that he has what it takes to succeed in this industry
feels that he was inspired, to quite a large extent, by his father,
Miley Ajam, owner of Fain Sports Access.  “Every boy looks up
to their parents when they’re young, so in that sense, I think that my
dad has been quite an inspiration to me. The Fain brand has been in the
family for years and I hope that it continues to grow. I hope to make
my Local Loser brand a success. Inshallah (God Willing).”

The designs have an urban/skater/hip hop feel to them. Anybody can wear
the clothing, it is not designed to be confined to a specific age, race
or creed. In the words of the designer, himself ‘If you feel it, Wear

“I love that it’s unique,  I love that it’s local, and to take
something like that out there to this city is such an honour, but there
is also a degree of responsibility that goes with that because you have
a certain standard to uphold, but I believe we have what it takes to
make it a success.”

Nizaam is now ready to present his Local Loser clothing line to Port
Elizabeth and invites you to throw on your party shoes join in the
launch of Local Loser on Saturday 23 October, 8:30 for 9:00pm at
BuzzBar. Sponsors for the night include SAB,
, Cousins
, Fat
Cats Catering
, and Mystery

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