Santie Botha – Dynamic New NMMU Chancellor

www.MyPE.co.za:
NELSON Mandela Metropolitan University has appointed Santie Botha as
its new chancellor. Santie is currently the group chief marketing
officer of the MTN Group.

Santie BothaThe move signals the
Port Elizabeth university’s vision to be “a
dynamic African university, recognised for its leadership
….”

“Her exposure as a corporate leader in a highly cosmopolitan,
globally-linked and multi-cultural industry will be invaluable to
NMMU’s own strategic interests going forward,” said a delighted NMMU
Vice-Chancellor Professor Derrick Swartz.

The dynamic Botha, who played an integral role in the success of the
recent Fifa 2010 World Cup, takes over from Chief Justice Pius Langa,
as possibly the youngest chancellor at a university in South Africa.

Though traditionally a figurehead, this new NMMU Chancellor has already
indicated that she would like to be involved in enhancing the
objectives of the university, particularly as a global African brand.

“I relish the challenge. I look forward to adding value to the
leadership objectives of NMMU from a business point of view,” said
Botha after a meeting with key role players at NMMU on Tuesday
3 August.

Swartz, Botha and Pillay“You don’t get a
bigger and more iconic brand than Nelson Mandela. The
equity around the name is unbelievable. I hope I can help the
university in elevating this,” said Botha, who hopes to visit NMMU on a
regular basis.

Prior to her employment with MTN, she pioneered the Absa brand success
story, implementing a strategy that merged four retail bank brands with
a brand equity of more than 400 years into the now hugely popular Absa
brand.

Her meteoric rise in business has seen her win innumerable awards and
accolades including the Young Business Person of the Year, Marketer of
the Year and Top Ten Business People of the Year.

Prior to her work with Absa, the Stellenbosch University B. Econ Honors
graduate worked in London for six years with Unilever. She had been
based with the company in Durban before with was seconded to the
company in the United Kingdom.

“I’d like to see the NMMU
name taken to phenomenal levels,” said Ms
Botha.

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